Asla helps you find clarity, conviction, and confidence in your career steps

We will empower you to:

Build a fulfilled career

Grow with courage and purpose

Lead with both strategic thinking and compassion

Where are you going?
Who are you on the way?
What will drive you?

Work with Asla if you are committed to finding the answers for yourself

Have you been simply choosing from the career options available?
Are you making decisions without fully understanding what you're optimizing for?
Is your pros and cons list no longer serving you?
Are you wondering if there's something more extraordinary out there?
Do you feel there's more, but haven't found the courage to take the next step?

We believe in having a dream, but we don't believe in pursuing it blindly. For many, a career is about meeting practical needs. We want to do something we love, but we also want to excel at it. To design and lead a fulfilled career is a complex problem with many influencing factors, but not one that cannot be solved.

We are unique in our structured approach, breaking down this quest into smaller and intriguing questions. We guide you to solve these problems by engaging the mind, the heart, and the community, so that you can confidently identify and pursue your dreams.

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Trang Nguyen

What our Clients say

Director of Payment & Daily Life Services Business Center

Transform you with strategy and heart

Are you ready to see yourself differently?

1:1 Coaching

Highly personalized, with the goal of deep transformation. We aim to help you do, think, and "be" differently. Limited slots available.

Online course

Learn and apply Asla's framework and AI-enabled tools to uncover your purpose, career strategy, and motivation through our flagship "Make your next career choice with conviction". Self-study while getting the support of the community and Asla team.

B2B Training

Catalyze the mindset transformation within a community. We create programs that align the purposes (e.g. culture rediscovery), improve clarity (e.g. critical thinking, problem-solving) and empower confidence (e.g. growth mindset).

Try the Beta

Asla Studio
Build your brand with intention

Asla Studio brings inspiration and strategy to publishing on LinkedIn or Threads/X

✅ Anchor you with sharp content strategy
✅ Coach your motivation, not just your wrting
✅ Build alignment between your actions and visions

Athena is currently in beta. Sign up now to get early access and shape the future of mindful growth.

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Lan Doan - Founder

Seeking wisdom with kindness

- 3+ years as CEO of tech startup, building the business from zero to 120+ people and 3M+ customers

- 8+ years in consulting with Boston Consulting Group and Deloitte, serving customers from the US to China to Southeast Asia.

- 2 years MBA at Harvard Business School

- Founding member and Board of Advisors for Teach for Vietnam, member of Teach for All since 2017

- 2+ years operating and funding a charity school of 50+ students

I have not always been clear or strategic about my career. I also have not always been able to balance kindness and shareholder responsibilities. But I keep getting better - and I attribute it to a combination of rigorous problem-solving and a persistent passion for empowering growth in others and myself.

I’ve been fortunate to learn from and be inspired by some of the sharpest problem solvers and most dedicated educators. I invite you to join me on this journey as we transform our careers into experiences truly worthy of our time.